It was a week of questions but not many answers for me.

I like advocating for parenting models and child behavior management models in general based on respect for children and their developmental needs and stages. But people who seek help with parenting either have children with severe behavior problems, so it’s actually a therapy issue, or they are court-ordered to get parent training because they are abusive or at-risk to abuse. I don’t see that translating into parent coaching. One question, then, is How do I incorporate a passion for helping people respect children and mentor them effectively into my business if the target group isn’t interested?

I like individual coaching but realized I don’t want to have a business model where I carve out blocks of my time and have to keep them booked with appointments to maximize my profits. It would keep me from having a business. I distinguish a business from straight self-employment this way: Am I trading my time for money as my only means of earning income, or do I have ways to create and produce something and then sell it again and again? If I’m coaching as much as possible there’s not time to create the products for the business. Another question this week is How much individual coaching do I want to do, and how much can I do and still have time to develop my business?

The biggie, the one I keep coming back to, comes up when I think about marketing. I keep going backwards. I think of ways to get groups of people to hear my message and sign up for a free or low-cost event or product. But that’s supposed to be a step leading towards recurring purchases or a higher-end purchase. I haven’t figured out what that will be yet. I keep stopping myself and reminding myself I need to figure out what I’m trying to market before I come up with a marketing plan. My big question is What are the continuity, or recurring purchase, products and big-ticket products I want to sell?

I looked at taking a group coaching course, a small business coaching course, and an advanced skills course. So far none of them have worked with my schedule. I do realize one of the answers to my questions is to get connected with people building their own coaching and training businesses. Since that’s not working out right now, I will look into joining a coaching support group.

The other answer to my group of questions is to start moving forward. I have to experience and learn and try things out in order to find what will work for me. So action will help me find my way. Lots of experimenting and risk-taking are in my future. It’s time for discovery.

Which leads to the biggest question of all. When will I start? I can’t wait to find out!

May You Know the Joy of Sharing Your Gifts,

Steve Coxsey

The checks I write for bills this month will have my new business name. Hurray?

Opening the account meant, of course, that I ordered checks. They came in. Everything on the other business account has cleared, so I can close it down and transfer the balance to the new account.

There’s this strange angel and devil on my shoulder thing going on. Except neither is an angel nor devil. They’re both annoying teenagers, I think, maybe junior high age.

One says, “Big deal. Same business, new name. That’s exciting? Woo hoo….”

The other one says, “Wow! That’s cool! Your brand new business! What are you gonna’ do with it?”

It is exciting, but not transformative. The business name keeps me focused on what I want my work to be about, so having the name in front of me keeps that idea in my mind more often.

Also, no explanations are necessary. I don’t have to say, “That’s a business name from before when I co-owned a child care center, then used the corporation for a couple of ‘business in a box’ ideas that didn’t work, then kind of used it when I was training to be a marketing and small business consultant.”

I just say, “My business is Discovery Lookout. It’s about helping people and businesses get new perspectives and new ideas so they can change and grow and accomplish big goals.”

Confirmation of the importance of the new start came by serendipity. When serendipity speaks, I like to listen. My web guy found a new color scheme based on what I told him and finished formatting my new copy. He sent me an e-mail earlier this week that the site was updated. Check it out.

Last week I noticed things were moving forward without much immediate effort by me because of planning and work I did in the past. This week, things became even more real. I’m not “thinking about” or “planning” or “ready to launch” a new business name or coaching web site. It’s done. I jumped. Actually, I planned the jump and put things in motion weeks ago, and suddenly this week I was flying off that cliff thinking, “Am I sure this is how I wanted to do it?”

Too late! Twisting roads mean you drive on and see what’s around the corner. It’s kind of the theme Michael Masterson keeps referring to when he talks about his upcoming book Ready, Fire, Aim. (I really need to get an affiliate link for that book, once I read it.)

It’s the power and clarity that doing brings to planning and imagining. I feel the power. I’m looking forward to the clarity.

Just after Iraq invaded Kuwait, the press asked then-President George H W Bush, “What are you going to do about this?” It was an impromptu press conference on a golf course, so he didn’t have a lot of time to prepare, and I laughed at his answer. “We’ll just see what I do.”

Now I get it. I have the general ideas and some principles and guidelines, but I don’t know step by step where this will lead me. We’ll just see what I do.

May You Know the Joy of Sharing Your Gifts,

Steve Coxsey

On Christmas Eve Day I put the paperwork and filing fee in the mail to rename my corporation “Discovery Lookout, Inc.”

I left Christmas morning with my sons for Orlando. My older son’s soccer team was in a soccer tournament between Christmas and New Year’s. We came back on New Year’s Day in the early evening.

The next day I had the confirmation from the State of Texas that my corporation has officially been renamed.

Yesterday I went to the bank to change my business account to the new name. New checks are ordered and I should be paying bills later this month with checks that carry the new name.

I had a whirlwind holiday season since we were out of town for over a week. I posted the final three articles for my Blog-Zine on Christmas Eve Day and programmed my autoresponder to notify my list a couple of days after Christmas.

Beyond that, I did absolutely nothing to move my business forward from about a week before Christmas until I went to the bank yesterday. My sons were out of school the week before Christmas and we had a lot of things to do to prepare for Christmas and the trip.

And yet, in spite of my limited time, big things happened. My corporation is officially renamed. My bank account has been changed and my checks will have the new business name. My Blog-Zine is complete for December and I’m on track beginning to write articles for this month’s issue.

It’s good for me to realize that my momentum is actually carrying me forward. I was starting to think, while walking around Universal Studios with my younger son, that I had completely stalled working on my business. Then at night in the hotel room, after the soccer game, trying to fall asleep, I was feeling aimless about the business overall.

But by following simple steps I planned long ago, and meeting a couple of deadlines I scheduled, even with a lower stress schedule I was moving forward.

Write it down and get it down. Plan it, schedule it, and keep yourself accountable. Man! These Coaching ideas actually work sometimes! Most importantly, they carry us through the times when our motivation, our vision, and our passion are taking a sabbatical. A very important lesson for me.

May You Know the Joy of Sharing Your Gifts,

Steve Coxsey

Wednesday night I had the very special honor of guest moderating the Resource Group call for students in the Foundations Coaching class through MentorCoach. Kevyn Malloy, the very warm and gracious woman who taught my Foundations class, was the special guest that night. Kevyn shared the story of her path to Coaching and things she learned along the way.

It was especially important for me because Kevyn told us not to get too fixed on a path or a goal, but to stay open to opportunities that appear. She talked a lot about serendipity, the idea of purposeful chance intervening to bring things into our lives when we need them.

Kevyn discovered Coaching during a time when she was taking a break from being a therapist and trying to restore balance to her life. Sounds kind of like my twisting road. She started the training and began Coaching part-time, not sure what role Coaching would ultimately play in her life. I’m feeling pretty comfortable hearing about her twisting road.

As she worked longer in Coaching, she found areas of specialty where she enjoyed her clients and offered her most inspired Coaching. These areas weren’t the ones she would ever have guessed before she got there. She discovered them because she was willing to try new areas and see how it went. She was willing to accept opportunities that colleagues presented to her.

It was an important time in my life for that message. I’ve been sketching my “ideal client” and trying to decide how much of my business I will dedicate to individual coaching and how much will be group coaching, training, writing, and producing information products. Any answers I come up with are completely guessing and I don’t have a clear direction. But that can be okay—or so I’ve been told.

A friend I knew many years ago told me, when I was early in my therapy career and trying to figure out some long-term goals, that sometimes we don’t see that far ahead. Sometimes we just see the next step. Actually, he was finishing a divinity degree, so he was talking about God revealing only the next step and not the whole path. I’ve never fully embraced that message, even though I keep hearing it when I’m trying to see farther down the road.

This week I moved forward in little steps, writing more articles for my Blog-Zine and sketching out some ideas for topics next year. I’ve spent some creative planning time looking more closely at what characteristics in clients will bring out my best work and what ways of interacting and serving I’ll do best. I’ve started planning ways to keep creative ideas flowing and try out new things.

Little steps are all I can see right now because the distant path is too cloudy. I still don’t like not knowing! But not-knowing is the path to discovering, so I have to embrace not-knowing and look forward to the discoveries.

Clear direction is the end of possibility. When you choose something, you choose not to do something else, at least for a time. I think I’m so enthralled with possibility that choosing feels limiting.

In this coming year, I will choose to try new ideas and explore new directions, always staying open to new opportunities. Man! I sound like a Coach!

May You Know the Joy of Sharing Your Gifts,

Steve Coxsey

Lately on the Fast Track Your Dream forum there have been discussions about the idea of resistance. We’re trying to figure out what it is and what it isn’t.

Here goes. Resistance refers to an internal inertia, that inner ball and chain that keeps you stuck in a rut and away from taking on risks. Risks can be too–risky. According to Barbara Sher, this rut-resisting urge is a very primitive form of fear. It keeps us from venturing into dangerous territory so we won’t be harmed. It’s a survival thing going back to primitive man. It’s also about as dumb as primitive man, and doesn’t distinguish between risks like dying and risks like being confused and embarrassed while learning to do something new.

I’m not sure myself if it’s a primitive man thing, but I do like to think of resistance as a primal response that keeps us afraid of change and comfortable with the known. But the known gets boring, so we decide we’re going to jump out of the rut and make some changes! Then resistance says things like, “It’s kind of cold. Wouldn’t you rather stay inside where it’s warm?” and “Who do you know at that group you want to visit? You’ll probably be lonely and you won’t fit in.” It also says, “You should probably organize those files before you try something wild and crazy like writing an article.”

The twist that we’re bouncing around in discussions at Fast Track is that sometimes we resist doing things for perfectly good reasons. We might resist taking a step because we know it’s something we’re not very good at it. The ideal solution would be to ask for help or pay someone to do it for us, but we don’t think that’s reasonable so we try to make ourselves do it. Sometimes we resist a step because it truly is too risky, such as quitting a job and then looking for something more interesting to do. The group also realized we might resist change because something about the direction isn’t right. Maybe it’s a little off course, maybe the timing’s not right, or maybe we sense we’re doing things out of order. It’s a gut feeling, our intuition holding us back without us understanding why.

That’s my theme this week. I finally bought Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by Michael Port. Early in the book he talks about figuring out who your ideal client is. Pardon my mirth. This was a big stumbling block for me during my Coaching course. I don’t know who my ideal client is. I haven’t even believed it’s reasonable to think about it and to limit my business to those people. I’ve always believed I have to find a way to work with whoever is willing to pay for my services, with my only limits being highly offensive people and those who won’t pay or keep appointments.

I discovered I don’t have a lot of enthusiasm for getting clients. I worry I’ll have to work with people who drain my energy and frustrate me. I don’t want to “book myself solid” yet because I’m afraid I won’t enjoy it very much. So I’m finally going to define my ideal client. I’ve never given myself that freedom, never believed I could choose. It’s about time I figure out who I can do my best work for and get excited about meeting them.

I’ve also been worried I’ll have to spend so much time on individual Coaching that I won’t have time to explore lots of other ideas I have for my business. I had planned to focus first on getting Coaching clients and then on other ideas. I’ve decided to change my plan. I’m going to spend some time each day thinking about other, future areas of my business. And I’m going to dream big.

May You Know the Joy of Sharing Your Gifts,

Steve Coxsey

This week I spent a little bit of time writing for my Blog-Zine, more time planning the rest of this month’s and next month’s Blog-Zine articles, a lot of time reading and watching training DVDs, and a whole lot more time doing things that have nothing to do with my business.

In the “Design your life first, then design your career” model, you start with the kind of life you want to have and the priorities you should honor. From there you find interesting and creative work that complements your life. High up on my list right now is time for my sons’ activities, since my wife is gone from dawn to dusk or later four or five days a week. This week, even though I don’t have my new business up and running at full speed, I was still able to make their activities my priority.

It’s a blessing to know I can give them the extra time once in a while. But I still get anxious when I realize that nothing I did specifically generated new money this week, and my “productive” hours were spent planning, learning, and contemplating.

I still haven’t figured out how to get paid for that. I need to focus on helping other people plan, learn, and contemplate. That’s a paid service!

It didn’t feel like much forward progress. It felt like a lot of waiting. I’m waiting for my web site to be updated when my web master has time. I’m waiting to have more content developed and written so I can offer something—anything—to entice people to sign up to my list and maybe buy a workbook from me.

One of my ideas, which involves packaging training and time-limited Coaching around specific goals and life areas, got me a little excited. When I have been thinking about ways to market Coaching and training to some target groups, it’s felt unclear and I have lacked direction. Having a specific, focused approach for a set amount of time helps me see how to present it. Training and Coaching packages may not produce any more results than offering open-ended Coaching, but it sure helps me “get” the way to start telling the story about what I do!

So maybe it just looked like I was going in circles. Maybe I was seeing a similar view from a slightly different perspective. Maybe there’s a little progress on this journey in there somewhere.

May You Know the Joy of Sharing Your Gifts,

Steve Coxsey

I took my sons to a fast food (in name only) restaurant for fried chicken on Wednesday after soccer practice. The wait was long and we had to remind the people we were waiting for our food, but there was a silver lining.

My younger son’s meal came packaged in a box with puzzles and games on it. One had three panels of cartoon scenes that we had to put in the right order. His older brother and I got to show him how to decide what comes first—cause and effect. We helped him see that some things can’t happen on their own or without a set-up. You can’t trip over the roller skate until someone has left it carelessly on the floor. You can’t walk into a surprise party until people have shown up. First things first.

I had a similar experience this week when I was checking out some web sites for Coaches and career change consultants. I found at least three sites that had a sidebar button for newsletter archives and there were only two or three issues of the newsletter, stopping several months ago. But there was still a “Sign up for my newsletter” box on the site.

One guy I know, Ken Robert, started a newsletter based on helping people with creative ideas for career change. He refocused and started posting on creative thinking, brainstorming, and mind mapping for all sorts of problem solving. But he told his list he was making the change in focus and format and invited us along. These others just left people hanging.

Or did they? That’s probably the problem. They heard the normal mantra: “You have to have a newsletter.” They started one. They asked people to sign up. Maybe three or four did, but after three months of writing content and sending it out there didn’t seem to be a point.

This week I’ve heard and been reminded of about a dozen ideas for getting my message out to people. All these ideas have started with the presumed list. I heard ideas on what to tell my list and how to use creative new ways to package the information or make special offers. But I don’t have a big list yet.

First things first. I’m building a list, very slowly. I have all sorts of plans I can put into place once I have a larger list, but we’re not to that panel yet. I have to build my list or I’ll be wasting my time implementing to no audience.

I’ve had to remind myself that in the meantime I can still be working on things to have ready when the list starts growing. I can plan time-limited groups that combine training and coaching for parents. I can plan telecourses on creative career change ideas. I can put together workbooks to complement someone else’s book and sell them together in a package. But I can’t roll out any of these things without a list.

So I’m feeling a little bit like Noah—yes, delusions of grandeur and all! Noah built that danged boat for decades, with everyone asking him when it was going to rain. I’m not getting teased and no more people think I’m crazy than thought it before, but it’s causing a lot of self-questioning. I don’t have a history of designing programs or products that brought in money and satisfied customers to motivate me. I have to work completely on faith that what I’m doing now will bring revenue in the future. It leaves me feeling like I’m drifting sometimes. I’m pretty sure that’s what happens to a lot of Coaches when they try to get their story in front of potential clients but don’t get many nibbles.

And there’s a problem to be solved that can become a great business model. Hmmm…..

May You Know the Joy of Sharing Your Gifts,

Steve Coxsey

Technology “dead-legged” me again this week. For those of you who didn’t go to junior high, “dead-leg” is one of the many phrases for the trick of coming up behind someone and pushing—okay, kicking—the back of their leg as they take a step. If you hit the right spot (Hey, come one! Like I would even know where that is? 😉 the person stumbles. It’s similar to, but not as elegant as, gently tapping the ankle as it’s moving forward, just before it moves in front of the other leg, so it winds up crossed behind the other leg. You can get someone to trip nearly every time with that one (from comments I’ve heard).

I had my three final articles for November loaded into my Blog-Zine site and ready to be published. My plan was to go click-click-click and have everything finished in a couple of minutes. But I posted the first one and noticed it looked odd. The formatting was mixed up. Same for numbers two and three.

I went into the edit mode of WordPress and the appearance of my article was different. It wasn’t simple font with some HTML code saying “strong” for bold or “em” for italics or things like that. It looked just like a Word document in Times New Roman with bolded letters and italicized letters. But the spacing was completely messed up, as in gone. It was one long paragraph.

I had to find the originals, copy and paste, and then re-format them so they would look right.

I’m pretty sure WordPress didn’t change, because I have to ask my site to upgrade or it won’t get a new version. My browser updated recently, but it was before I posted the new articles. I have NO CLUE what happened between me uploading the articles and being ready to post them. But they look fine now. Check it out.

I realized a while back that I need a little more technological savvy to get comfortable building a Coaching business. Now I post to this blog and occasionally my Evil Twin Blog in Blogger, I participate in a group blog in TypePad, and my Blog-Zine is in WordPress. I’m gonna’ be so confused!

I even volunteered to be part of the small committee for the Parenting Coaches’ group that will focus on marketing in general and blogging and web sites specifically. Who am I fooling? Apparently, that group! Actually, I’ve learned a few things that put me a step or two ahead of the crowd so they think I’m knowledgeable. Poor things. See how we’re doing so far. The blog is called Parenting By Strengths.

I added a little more confusion this week. I finally chose a theme for my own TypePad blog. I’m going to post about the struggles and finds of doing personal professional service marketing. I know! I can hardly wait, too!

Check out my Anything But Marketing! Blog. Post taunting or commiserating comments as you see fit. There are a lot of us who want to work with people but get completely stuck by the idea of having to market ourselves, which feels insincere and even cheap. Hopefully we’ll come up with some approaches we can at least tolerate and maybe even some we can enjoy.

Onward! Into the technological void! (no bathroom humor intended)

May You Know the Joy of Sharing Your Gifts,

Steve Coxsey

This past Wednesday was the final class for the eleven students in the Coaching Foundations course titled MCP 103. We had our final hour-long tele-class where we focused on planning our future Coaching businesses. This included a demonstration by our instructor, Dr. Kevyn Malloy, of a visualization exercise to help create a vision for the future.

We each also brought a “virtual dish” to share in the feast. Coaches use a lot of imagination, creativity, analogies, and metaphors. Our dishes were in that spirit. Some class members compared the comfortable feeling and the warmth of the seven-month experience to a favorite comfort food. Others talked about ingredients representing the way individual class members had touched and changed their lives. Others talked about a special beverage that was festive and celebratory to focus on our shared accomplishments.

If you’ve been Coached, if you’re a writer or into other creative arts, or if you have a background in psychology that includes imagery or the use of symbols, you can probably appreciate the experience we had. If not, it might sound totally bonkers!

The language of Coaching is forward moving, action-oriented, and positively slanted. As a result it can sound falsely optimistic or insincere at times. But having been trained, and having Coached people, I understand better now that the experiences of Coaching can touch the core of a person. The images and thoughts resonate with your strongest feelings and deepest sense of identity. That’s is surprisingly energizing and exciting. The words are festive and upbeat. But often the experience can be profound, bringing awareness that seems like it “should” be uncomfortable or unsettling to realize, but which is actually very comforting.

Living our lives with the general notion of “fitting in” we tend to downplay our passions and strong interests and deep values. We think it can cause conflict to express them so we don’t speak them often, and when we do we try to be “moderate.” Coaching turns that around. Coaching celebrates the uniqueness of each person. It helps you find long-forgotten interests and claim important values—out loud! That brings power and clarity that are missing in most of our daily lives.

You’ll get a chance to meet some of my classmates in the future. I’ll keep up with them and share stories of their successes and let you know about tele-courses and e-books and other things they will do.

Right now you can start with one of them. Sarah Sharp wrote an article for my Chasing Wisdom Blog-Zine about using your personal mission to focus and simplify your schedule. I think you’ll enjoy it.

I’m a complete fan of MentorCoach because of the courses, the student support, and the close and supportive community. Our instructor, Kevyn Malloy, is warm and thoughtful and very wise. Gayle Scroggs who runs the weekly student resource group is shade on a sunny day. With all the extras Mentorcoach offers, they create exceptional value. These include free interviews with leading researchers and pioneers in Positive Psychology and Coaching demonstration calls. I can listen live and also download them afterwards to my iPod.

If you’re even toying with the idea of learning to be a Coach, check out MentorCoach.

May You Know the Joy of Sharing Your Gifts,

Steve Coxsey

This past week I signed up for an autoresponder. For those of you who don’t know or haven’t even heard of autoresponders, it’s an online software program that lets me capture e-mail addresses and names when people sign up to receive my newsletter. When I send out my newsletter (at least once a month) it will go to everyone on the list.

Autoresponders have other uses, too. For example, you can set up a brief e-mail training course on a particular topic. When a person signs up the autoresponder sends out the e-mails in a sequence. You can set it up to send the first one right away, a second one two days later, a third after two more days, and so forth. This would be great if you wrote a “5 Tips” or “5 Steps” kind of article. Each e-mail could contain one of your tips or steps and explain how to apply it.

Autoresponders can send out weekly e-mails for a year-long series, like steps to gaining freedom from consumer debt or motivational ideas or a series of spiritual devotionals. They can send out daily tips or quotes. You can set them up to send out as many things as you want in a series, at any interval you decide. They’re pretty cool.

They can also be set up as a follow-up to an online order. The first in a series might be “thank you” for ordering. The next, a few days later, might be to remind the person a package is coming and point out some extra features and benefits of the product. The third might be meant to arrive after the package to ask for feedback. The fourth might contain an unexpected extra bonus or further uses for the product. After that, maybe the customer gets an e-mail every two or three weeks for a short while, letting him or her know about other products available. Then the interval might go up to every four to six weeks, just to keep you in their thoughts.

Since I integrated my autoresponder with my Blog-Zine, I got to learn a little more about HTML. At least, I think that’s what I was doing. I had to go into the template for the blog site and add the code that put the sign-up form on my site. Then I had to configure the sign-up form and set up web pages on the blog to thank people for signing up. So far, it seems to be working. Check it out at Chasing Wisdom.

It’s meant I spent a lot of time on technical and specific skills and less on creative and long-term vision skills. It was a nice break, and I enjoy learning about some computer things—some. I hope to be able to make minor changes to my site by myself over time. But I don’t want to have to spend a lot of my time every week learning the programming stuff. I’m glad to learn a little and move on.

And I’m glad to ask for help when I need it. My webmaster will be helping me update my main site over the next few weeks. I’ll let you know when it’s up and ready to debut.

Do not fear web sites. Do not fear blog sites. Start with something simple, get comfortable with it, and then keep learning. You will enjoy the ability a web site gives you to get your message to people, and the creative energy that starts flowing when you get your own blog.

May You Know the Joy of Sharing Your Gifts,

Steve Coxsey