It’s been a hectic Memorial Day weekend totally consumed by… let’s just call it extended-family-madness. I planned to have a little time over the last couple of days to put together a post but life interrupted my plans. But I’m home now and the chaos is left behind.

Fortunately I found a powerful and brief analogy for my recurring warning about focusing on chasing the latest new marketing tactic before figuring out your marketing plan. It was a link in a recent blog post by Seth Godin.

Seth referenced a post by Rich Goidel, blogging at “The Back of the Napkin,” titled Playing with turtles. The core message here is to focus on the important thing — marketing message — and not get distracted by secondary things — playing with marketing channels.

I’m writing a corollary. When someone else has written a beautifully concise post that conveys a valuable message to your audience, call it good, link to it, and shut up.

(Bonus to me: I don’t really have time to write a post, much less edit one to make it good.

Bonus to you: You don’t have to read that meandering post I don’t have time to write!)

May You Know the Joy of Sharing Your Gifts,

Steve Coxsey