Three more words that speak to the reason behind my business. They are capacities and qualities I evoke in my clients through our work together.

But I wonder how these specific words sound to people not regularly involved in discussions of psychology and human development. Is there a better language choice that will resonate with more people? The concepts definitely resonate, whatever people consider them to be.

This whiteboard animation of part of Dan Pink’s presentation on what motivates us to do great work takes about 10 minutes.