This week I got my scheduled posts onto my Blog-Zine, got my business name reserved and the paperwork in progress to make it official, and picked up my new business cards.

Well, I’m on my way, so I can stop posting here. I’ve arrived….

I know, I know, but when will I have arrived? When will this blog I use to track my transition to a new career become obsolete? Maybe when I have certification as a coach, as many clients as I want, and success with my first information product. It’s hard to say.

I may just keep going, since having your own business is not a stagnant and predictable thing. Maybe I’ll continue to post what I learn about trying to have a business that comes from my deepest interests and passions and way of understanding things.

I expect a change of title is coming. Since I’m using “Chasing Wisdom” for the Blog-Zine I’ll think of something to reflect the specific focus of this blog.

My next big step is to go from practice clients (the free ones who have successfully moved on) to paying clients. This blog may become a tale of marketing efforts, flops, and hopefully a few successes. Marketing is, after all, the key to a successful business.

I wanted to settle on a business name. That’s done. I wanted to get a plan for my Blog-Zine and get started. That’s done. I wanted to get different business cards I could hand out that fit my planned work as a coach and mentorship trainer. That’s done. I felt like I needed to complete these tasks so I could focus hard on finding clients.

Now those distractions are gone. I found some new ones, trying to learn about formatting on different blog services. I now have sites with Blogger, WordPress, and TypePad. I’ve spent many hours finding out how to do simple things. It feels like wasted time. I have to focus on creating and posting content instead of obsessing over format. That can become my new distraction that keeps me from focusing on getting clients.

It’s time to face the marketing beast. I hope he’s one of those Scooby Doo monsters, just some manageable worry in a freaky costume. I dread marketing more than cleaning bathrooms. I’ve got to find some new approaches, new perspectives, and a new attitude.

As soon as I have money coming in, I need to get a coach!

May You Know the Joy of Sharing Your Gifts,

Steve Coxsey