Within the past 48 hours I have seen one online marketing expert – with a big list and established name – exhorting people to use his “template for authentic marketing,” and another one telling people how to use marketing to distinguish their businesses when there is really nothing unique or remarkable about them.

Just mentioning this in case some of you don’t know why a lot of self-employed people recoil from marketing, thinking it’s a bunch of hype and manipulation. I’m using these road-kill vignettes to drive home the point.

Speaking of hype and manipulation, have you gotten a copy of my Demystifying Marketing: Teaser Sampler yet? It’s a give-away for signing up for my newsletter. Click here to be manipulated and hyped into giving me your e-mail address and I’ll send you the short e-book and subscribe you to the Twisting Road Traveler.